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[Mamaro Series Case Study] Hitachiomiya City Hall

[Mamaro Series Case Study] Hitachiomiya City Hall

Mom and Dad's strong ally, mamaro! I want to utilize it as an advertising platform for families.

We would like to introduce the case of Hitachi Omiya City Hall, which has implemented "mamaro" while promoting the enhancement of child-rearing support under the slogan "Happy Child-Rearing Hitachi Omiya." The city hall faced the challenge that the existing nursing rooms were plain and not easily noticeable, leading to underutilization. After the implementation, they secured a stylish and moderately prominent nursing space that both men and women can use comfortably, resulting in positive feedback from users. [Case Overview] ■ Objectives - To provide a clean, private nursing space that anyone can enter comfortably and with peace of mind. - To promote the enhancement of child-rearing support in Hitachi Omiya City to families. ■ Challenges - The existing nursing rooms were plain and not easily noticeable, leading to underutilization. - The lack of complete privacy in existing nursing rooms resulted in low user satisfaction. - Low awareness due to insufficient promotion of child-rearing support. *For more details, please download the PDF or feel free to contact us.

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Promoting the establishment of nursing rooms in commercial facilities as a motivation for customers to visit within the company.

Promoting the establishment of nursing rooms in commercial facilities as a motivation for customers to visit within the company.

We introduced this with the desire to provide a comfortable nursing experience for family customers who visit our store!

We would like to introduce a case study of the "mamaro" implementation at the Shinyurigaoka OPA commercial facility in Kanagawa Prefecture. The challenge faced by the store regarding the nursing room was its "dilapidation." They were attracted to the fact that it offers completely private spaces for breastfeeding and diaper changing, which led them to consider the implementation. After the implementation, they felt an increase in the convenience of the nursing room, and they have expressed a desire to link the product to promotions and customer attraction in the future. 【Case Overview】 ■ Challenge - Customers do not feel comfortable using the nursing room. ■ Effect - Customer satisfaction among those using the nursing room has improved. - There are expectations for customers to recognize the facility as "easy to use even with children." *For more details, please download the PDF or feel free to contact us.

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【商業施設】赤ちゃんとゆっくり過ごせる個室の環境をお客さまに提供

【商業施設】赤ちゃんとゆっくり過ごせる個室の環境をお客さまに提供

安心できる個室授乳室！平均で月に150組以上の方に利用されている事例

千葉県の流山おおたかの森S・C様での「mamaro」導入事例を ご紹介いたします。 木目調のデザインが良かったことと、コンセプトも目指している 施設づくりにフィットすると思い試験的に導入。2階だけは ベビーケア設備がなかったので、エレベータホールの一角に もともとあった小さな遊び場を新しくして当製品を設置されました。 その後、約9か月で1,300組を超える利用があり、本格導入。土日は平均で10組、 平日だと3～4組ほどで、月で見ると150組単位と多くのお客さまに活用いただいて いることを実感しています、とお声をいただきました。 【事例概要】 ■課題 ・本館の1階と3階にはベビールームがあるが2階だけなかった ・本館2階キッズスペースのリニューアル ■効果 ・平均で月に150組以上の方に利用されている ・個室で授乳もおむつ替えもできる環境を提供できるようになった ※詳しくはPDFをダウンロードしていただくか、お気軽にお問い合わせください。

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I want to provide peace of mind to mothers in the private nursing rooms at the outlet mall.

I want to provide peace of mind to mothers in the private nursing rooms at the outlet mall.

A case that became a point of consideration for tenants targeting children!

We would like to introduce a case study of the "mamaro" implementation at Mitsui Outlet Park Yokohama Bayside in Kanagawa Prefecture. The facility previously had nursing rooms separated by curtains, but there were voices suggesting the need for private nursing rooms from various perspectives, including privacy. After considering this and noting that other facilities in the same group had already implemented our product, they decided to proceed with the introduction. After the implementation, tenants catering to children expressed that they felt reassured knowing that the environment for parenting was well-established, and they reported feeling the benefits of the implementation in terms of attracting tenants. 【Case Overview】 ■ Challenges - Wanted to install private nursing rooms with a high level of privacy. ■ Effects - Can create a motive for visiting. - Becomes a consideration point for tenants targeting children. - Led to an appeal to family demographics. *For more details, please download the PDF or feel free to contact us.

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  • Private nursing room

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